Valentine’s Day (for the Bay)

Valentine’s Day (for the Bay) (2010) was an intervention at the Bay Midtown Plaza in Saskatoon. I launched my own marketing campaign for Valentine’s Day, which consisted of posters, handouts and an original slogan. The campaign featured discarded Valentine’s Day items found at thrift stores around Saskatoon. I then placed the advertizing posters around the Bay, fitting them within the store’s environment.