Breathless (2008) is a multidisciplinary project that launched “Biliana Velkova” as a brand. It intentionally merged the line between art and advertising by utilizing practices that are effectively used as marketing strategies such as postering campaigns, commercials and product launches. I created a brand logo, a video commercial, posters, a light box advertisement, shopping bags and tissue paper, all of which were on display at Jeffrey Boone gallery in Vancouver, BC. In fact, the gallery was turned into a department store, with the opening being the launch of the product.