Holiday (for the Bay)

Holiday (for the Bay) (2010) was a continuation of my research in marketing, appropriation and authorship issues. As advertising campaigns are borrowing from art concepts more frequently, the line between them becomes blurred. The project investigated the subliminal messages within advertising; the economic value of the holiday season; and the impossibility of achieving the lifestyle portrayed in various marketing campaigns. Holiday took these ideas and applied them to a non-existent storefront, at Convenience gallery.